“2016 Basle”

Baselworld is the world premium jewellery and watch buying show held in Switzerland between 17-24 March.

Our Houlden buyers were there in force discovering the latest hidden gems and exquisite watch designs brought by the world’s top brands.  An ever growing number of our members attend this prestigious event in order to bring the highest quality jewellery and watches to their customers.  This show is a must to attend if you want to see the latest jaw dropping lines from everyone’s 2016 collection.

The press have reported that footfall this year was unfortunately down however, that did not stop the buyers from purchasing those exquisite pieces that caught there eye as sales across the board were up.  This appears to confirm that quality overruled quantity at the 2016 show.  Even though there were fewer people visiting the stands, due to the increase in sales it meant there was higher sales conversion between jewellery buyers and sales on each stand ie. There was a better chance that they would buy something when they visited.

Many of Houlden preferred suppliers were showcasing their new collections at Baselworld this year which meant several of our Members attended the show and found fantastic new collections for their customers.

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